Will you be shopping on Black Friday, the day after Thanksgiving that kicks off a weekend of sales events?
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What will you be looking for on Black Friday? (Check all that apply)
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Computers and other electronics:
60%
Clothing:
44%
Books:
29%
Major appliances:
7%
Music:
18%
Cars:
3%
Toys:
21%
Gift cards:
16%
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How much do you plan to spend shopping on Black Friday?
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$0:
65%
$1 - $100:
10%
$101 - $500:
19%
More than $500:
7%
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How far would you be willing to go to be first in line for a great Black Friday deal?
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I'd have Thanksgiving dinner on the sidewalk outside the store:
4%
I'd get there an hour or two early:
23%
I'd slip $10 to the security guard to get a better place in line:
14%
I'd shove an in-law or one of the younger kids:
13%
I'd skip the Thanksgiving Mythbusters marathon on the Discovery channel:
47%
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What is the earliest you have ever arrived at a store to take part in a sale?
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More than a day early:
1%
The night before the doors opened:
2%
An hour or two before the doors opened:
11%
Right as the doors opened:
15%
I have never arrived early for a sale:
71%
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Do you plan to spend more or less on gifts this holiday season?
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More:
12%
Less:
33%
About the same:
51%
I don’t buy gifts for anyone:
4%
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How will you use most often your cell phone while shopping this season?
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As a phone, to check sizes and preferences:
44%
As a camera, to document what I looked at or purchased:
9%
As entertainment while I wait in line:
32%
To compare prices:
8%
To buy things:
5%
As a credit card reader using @square:
2%
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Which of the following best describes your gift-buying style?
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I purchase holiday gifts throughout the year:
51%
I purchase next year’s gifts at the sales this year:
2%
I purchase gifts on-line and have them shipped directly to their recipients:
30%
I shop at malls and big-box stores on Black Friday:
8%
I shop at 24-hour stores/convenience stores on Christmas Eve:
7%
I make all my gifts:
2%
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Which of the following best describes your gift-giving habits?
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I spend weeks/months thinking about the perfect gift, then purchase it:
32%
I spend weeks/months thinking about the perfect gift, procrastinate, then give whatever the store has in stock:
18%
I give whatever the store has in stock that looks even remotely appropriate:
27%
I give money or gift cards:
18%
I don’t give gifts:
5%
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Which of the following would you rather give?
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Which of the following would you rather receive?
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What percentage of the gifts you will give this year will be purchased at shops and stores in the City of St. Louis?
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All of them:
7%
Most of them:
20%
Some of them:
53%
None of them:
16%
I will not be buying any gifts this year:
4%
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Do you write a holiday wish list so that someone else knows what you want?
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Would you be willing to write on your holiday wish list that you would like the gifts purchased in the City of St. Louis?
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Yes:
26%
No:
29%
I don't make a holiday wish list:
45%
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Would you be willing to write on your holiday wish list that you would like the gifts purchased at small, independently owned stores?
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Yes:
35%
No:
22%
I don't make a holiday wish list:
43%
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How much of your holiday shopping will you do on-line?
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All or most:
22%
Some, but not all:
43%
Not very much:
22%
None of it:
12%
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