YOUR OPINIONS:
|
How great an importance do you place on your having daily access to a locally written printed newspaper? |
A lot:
61%
Some:
20%
A little:
10%
None at all:
9%
|
|
How great an importance do you place on there still being a locally written printed newspaper in St. Louis five years from now?
|
A lot:
68%
Some:
16%
A little:
8%
None at all:
9%
|
|
Which of the following types of news do you think the St. Louis Post-Dispatch is best at reporting? |
Local news:
42%
State news:
3%
National news:
4%
International news:
1%
Sports:
32%
Business:
1%
Arts:
2%
Health:
1%
Entertainment:
3%
Gossip:
11%
Science:
0%
|
|
Which of the following do you think is the greatest strength of the Post-Dispatch? |
Columnists:
27%
Feature writers:
7%
Critics:
2%
General news reporters:
12%
Investigative reporters:
11%
Sportswriters:
18%
Cartoonists:
5%
Photographers:
3%
Editorial writers:
4%
Something else:
11%
|
|
How do you think the Post-Dispatch's online content at stltoday.com compares with its printed content?
|
About the same:
36%
The printed paper is better/has more:
12%
The website is better/has more:
41%
I have never seen the website/printed newspaper:
11%
|
|
Do you think the news coverage (i.e., the part of the newspaper that is not editorial opinions or advertisements) in the Post-Dispatch is generally fair? |
Yes:
51%
No, but I agree with its bias:
13%
No, but I disagree with its bias:
36%
|
|
If you had to identify the editorial opinion of the Post-Dispatch with the platform and views of one political party, which of the following would it most likely be? |
Democrats:
68%
Republicans:
8%
Greens:
1%
Libertarians:
1%
Something else:
5%
I don't think its editorial opinion is generally aligned with any political party's:
18%
|
|
Which of the following would make you most likely to subscribe to the Post-Dispatch? |
Better stories:
19%
More stories:
8%
Different stories:
3%
More or better comics:
1%
The return of Prince Valiant to the Sunday comics:
8%
More or better photos:
1%
A different format:
4%
If it were less expensive or free:
12%
I am already a subscriber:
45%
|
|
Would you be willing to pay a fee to read the Post-Dispatch on-line? |
Yes:
3%
Yes, but I would expect much more from the site:
8%
Yes, but it would really depend on the amount of the fee:
8%
No, on principle:
32%
No, it wouldn't be worth it:
50%
|
|
Do you read the blogs hosted by the Post-Dispatch at stltoday.com? |
Yes, a lot of them:
4%
Yes, a few of them:
31%
No, but I don't read any blogs:
18%
No:
46%
What's a blog?:
1%
|
|
How often do you look at the comics in the Post-Dispatch?
|
Daily:
31%
Once a week:
14%
Hardly ever:
27%
Never:
28%
|
|
Which of the following critics at the Post-Dispatch would you most like to have on your telephone speed dial? |
The movie critic:
19%
The popular music critic:
4%
The food/restaurant critic:
50%
The book reviewer:
11%
The fashion critic:
2%
The classical music critic:
6%
The art critic:
7%
|
|
YOUR HABITS:
|
How closely do you follow the news?
|
Devoutly:
49%
Fairly closely:
45%
Just a headline reader:
4%
What?:
2%
|
|
Rank these in your order of preference as news sources: |
Printed newspaper, TV or radio, Internet:
19%
Printed newspaper, Internet, TV or radio:
16%
TV or radio, printed newspaper, Internet:
16%
TV or radio, Internet, printed newspaper:
15%
Internet, printed newspaper, TV or radio:
15%
Internet, TV or radio, printed newspaper:
20%
|
|
Despite your preferences, from which of the following sources did you actually get most of your news information today? |
Television:
24%
Radio:
13%
Printed newspapers:
27%
Online news sources produced by mainstream news organizations:
33%
Blogs:
2%
Friends, family, coworkers:
1%
|
|
|
