Is customer service worse today than it was ten years ago?
|
Yes:
|
81%
|
Probably not, but my expectations have risen:
|
13%
|
No:
|
6%
|
|
Would you rather deal with an automated operator with all the answers or a friendly human with none?
|
Hello, automated operator:
|
29%
|
Hello, human being:
|
71%
|
|
For which of the following reasons do you most frequently call customer service?
|
To check my account balance:
|
7%
|
To order a product or a service:
|
16%
|
To get repair or operating information about a product:
|
52%
|
To complain about a product or service:
|
20%
|
To speak to a friendly voice:
|
2%
|
I never call customer service:
|
3%
|
|
In general, how would you describe the results of the telephone calls you make for customer service?
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I always get the information I want:
|
2%
|
I usually get the information I want:
|
60%
|
I hardly ever get the information I want:
|
14%
|
My head explodes:
|
24%
|
|
In your experience, who has the BEST customer service?
|
My telephone company:
|
14%
|
My electric utility:
|
4%
|
My local government:
|
20%
|
My gas utility:
|
4%
|
My cable company:
|
2%
|
My pizza delivery company:
|
49%
|
My satellite TV company:
|
7%
|
|
In your experience, who has the WORST customer service?
|
My telephone company:
|
19%
|
My electric utility:
|
10%
|
My local government:
|
14%
|
My gas utility:
|
5%
|
My cable company:
|
43%
|
My pizza delivery company:
|
1%
|
My satellite TV company:
|
7%
|
|
What is your most effective technique for getting good customer service on the telephone?
|
Screaming at the customer service rep:
|
1%
|
Sweet talking the customer service rep:
|
37%
|
Asking to speak to a supervisor:
|
47%
|
Hanging up and calling back to talk to somebody else:
|
15%
|
|
Have you ever called the City of St. Louis's Citizens Service Bureau to complain, compliment, or request a service?
|
Yes:
|
33%
|
No:
|
67%
|
|
Have you ever received something free from a company for complaining about a product or service?
|
Yes:
|
52%
|
No:
|
43%
|
Not yet, but I keep trying:
|
4%
|
|
Which of the following telephone experiences would you find most infuriating?
|
Getting a busy signal every time you call for two hours:
|
11%
|
Getting put on hold for two hours:
|
11%
|
Getting put on hold for one hour, but with music:
|
4%
|
Having to navigate through twenty levels of computerized responses:
|
42%
|
Having to repeat something a dozen times because the customer service representative did not speak a language that I also spoke:
|
33%
|
|
Which of the following musical styles would you find to be the most annoying "holding" music?
|
Rap:
|
45%
|
90's pop:
|
1%
|
All-Sanjaya, all the time:
|
16%
|
Chipmunk voices:
|
18%
|
70's disco:
|
1%
|
Irish folk:
|
2%
|
Elevator:
|
8%
|
Traditional country:
|
6%
|
Classical:
|
4%
|
|
What is the largest number of phone buttons, including your own account number, you would push to get important information?
|
No more than one or two:
|
14%
|
More than a couple, but no more than a dozen:
|
33%
|
More than a dozen, but fewer than twenty:
|
17%
|
I'd push as many buttons as it took to get my information:
|
35%
|
|
Which voice type do you most frequently encounter when you call an automated customer service system??
|
A male-sounding voice:
|
10%
|
A female-sounding voice:
|
74%
|
A space alien-sounding voice:
|
11%
|
I hang up whenever I get an automated voice answer:
|
5%
|
|