Do you read a daily newspaper regularly?
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Yes, I read the St. Louis Post-Dispatch:
|
34%
|
Yes, I read USA Today, The New York Times, or some other out of town newspaper:
|
6%
|
Yes, I read the St. Louis Post-Dispatch and some out of town newspaper:
|
34%
|
No:
|
26%
|
|
How much time did you spend reading a daily newspaper yesterday?
|
Less than 15 minutes:
|
16%
|
Between 15 and 29 minutes:
|
27%
|
Between 30 and 59 minutes:
|
27%
|
More than an hour:
|
10%
|
I didn't read a daily newspaper yesterday:
|
20%
|
|
Do you believe that printed newspapers are still a necessary part of life?
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Yes, they're necessary:
|
63%
|
They're still slightly more necessary than not necessary:
|
29%
|
No, they're not necessary at all:
|
8%
|
|
What do you believe is printed newspapers' greatest strength?
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They're convenient to read anywhere and anytime:
|
54%
|
They're more accurate or thorough than other sources of information:
|
27%
|
They're better written than other sources of information:
|
8%
|
They're good for wrapping fish or lining cat boxes:
|
11%
|
|
What is your favorite newspaper movie?
|
His Girl Friday (1940):
|
9%
|
Citizen Kane (1941):
|
34%
|
Deadline USA (1952):
|
1%
|
All the President's Men (1976):
|
39%
|
The Year of Living Dangerously (1982):
|
13%
|
Live from Baghdad (2002):
|
0%
|
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At what time of the day are you most likely to watch the news on television?
|
In the morning before my day starts:
|
24%
|
At noon:
|
0%
|
After work or around dinner time:
|
25%
|
Before I go to bed at night:
|
23%
|
I'm a news junkie and I almost always have the TV news on:
|
9%
|
I rarely or never watch television news:
|
19%
|
|
Do you watch local television news (the kind with Mandy Murphey and Melanie Moon, not the national news) regularly?
|
Yes:
|
59%
|
No:
|
41%
|
|
Which local television station does the best at covering news about the St. Louis area?
|
Channel 2, KTVI:
|
20%
|
Channel 4, KMOV:
|
18%
|
Channel 5, KSDK:
|
43%
|
Channel 9, KETC:
|
4%
|
Channel 10, City cable:
|
2%
|
Channel 11, KPLR:
|
1%
|
Channel 30, KDNL:
|
1%
|
Channel 46, WRBU:
|
1%
|
I don't watch any local television stations:
|
12%
|
|
How much time did you spend watching local TV news (the kind with Mike Owens and Steve Chamraz, not the national news) yesterday?
|
Less than 15 minutes:
|
23%
|
Between 15 and 29 minutes:
|
28%
|
Between 30 and 59 minutes:
|
15%
|
More than an hour:
|
5%
|
I didn't watch any local TV news yesterday:
|
29%
|
|
If you were stuck in a doctor's waiting room for an hour, which kind of publication would you most likely pick up from the end table to read?
|
A news magazine, like Time or Newsweek:
|
39%
|
A business magazine, like Fortune or Forbes:
|
7%
|
A fashion magazine, like Elle or Justine:
|
7%
|
A snarky magazine, like Harpers or The New Yorker:
|
9%
|
A local glossy magazine, like St. Louis Magazine or Where:
|
24%
|
A niche publication, like Vital Voice, Arch City Chronicle, 52nd City, or St. Louis Review:
|
14%
|
|
Which do you spend more of your time doing?
|
Reading books and other printed material:
|
40%
|
Watching television:
|
27%
|
Surfing the Internet:
|
33%
|
|
In general, which medium of information is most likely to be accurate?
|
Television news:
|
14%
|
Radio news:
|
14%
|
Printed newspapers:
|
46%
|
Internet news sites:
|
18%
|
Blogs and Internet bulletin boards:
|
2%
|
Water cooler gossip:
|
5%
|
|
What is the most reliable source of information on the Internet?
|
News sites run by newspapers:
|
37%
|
News sites run by television stations:
|
14%
|
News sites run by wire services:
|
41%
|
News sites run by bloggers who still live in their parents' basements:
|
4%
|
Wikis:
|
4%
|
|
BONUS QUESTION: If you could record one event on TiVo to remind yourself later of this time in your life, which would it most likely be?
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The US Senate debate between Claire McCaskill and Jim Talent that will be televised Thursday, October 19:
|
17%
|
"Victorian Death Practices and Mourning Customs" at the historic Chatillon-DeMenil House on Sunday, October 22:
|
7%
|
The fourth game of the World Series at Busch Stadium on Wednesday, October 25:
|
57%
|
David Robertson conducting the St. Louis Symphony at Powell Hall on Friday, October 27:
|
20%
|
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