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Current Totals:

Do you read a daily newspaper regularly?


Yes, I read the St. Louis Post-Dispatch:


 34%

Yes, I read USA Today, The New York Times, or some other out of town newspaper:


 6%

Yes, I read the St. Louis Post-Dispatch and some out of town newspaper:


 34%

No:


 26%

 

How much time did you spend reading a daily newspaper yesterday?


Less than 15 minutes:


 16%

Between 15 and 29 minutes:


 27%

Between 30 and 59 minutes:


 27%

More than an hour:


 10%

I didn't read a daily newspaper yesterday:


 20%

 

Do you believe that printed newspapers are still a necessary part of life?


Yes, they're necessary:


 63%

They're still slightly more necessary than not necessary:


 29%

No, they're not necessary at all:


 8%

 

What do you believe is printed newspapers' greatest strength?


They're convenient to read anywhere and anytime:


 54%

They're more accurate or thorough than other sources of information:


 27%

They're better written than other sources of information:


 8%

They're good for wrapping fish or lining cat boxes:


 11%

 

What is your favorite newspaper movie?


His Girl Friday (1940):


 9%

Citizen Kane (1941):


 34%

Deadline USA (1952):


 1%

All the President's Men (1976):


 39%

The Year of Living Dangerously (1982):


 13%

Live from Baghdad (2002):


 0%

 

At what time of the day are you most likely to watch the news on television?


In the morning before my day starts:


 24%

At noon:


 0%

After work or around dinner time:


 25%

Before I go to bed at night:


 23%

I'm a news junkie and I almost always have the TV news on:


 9%

I rarely or never watch television news:


 19%

 

Do you watch local television news (the kind with Mandy Murphey and Melanie Moon, not the national news) regularly?


Yes:


 59%

No:


 41%

 

Which local television station does the best at covering news about the St. Louis area?


Channel 2, KTVI:


 20%

Channel 4, KMOV:


 18%

Channel 5, KSDK:


 43%

Channel 9, KETC:


 4%

Channel 10, City cable:


 2%

Channel 11, KPLR:


 1%

Channel 30, KDNL:


 1%

Channel 46, WRBU:


 1%

I don't watch any local television stations:


 12%

 

How much time did you spend watching local TV news (the kind with Mike Owens and Steve Chamraz, not the national news) yesterday?


Less than 15 minutes:


 23%

Between 15 and 29 minutes:


 28%

Between 30 and 59 minutes:


 15%

More than an hour:


 5%

I didn't watch any local TV news yesterday:


 29%

 

If you were stuck in a doctor's waiting room for an hour, which kind of publication would you most likely pick up from the end table to read?


A news magazine, like Time or Newsweek:


 39%

A business magazine, like Fortune or Forbes:


 7%

A fashion magazine, like Elle or Justine:


 7%

A snarky magazine, like Harpers or The New Yorker:


 9%

A local glossy magazine, like St. Louis Magazine or Where:


 24%

A niche publication, like Vital Voice, Arch City Chronicle, 52nd City, or St. Louis Review:


 14%

 

Which do you spend more of your time doing?


Reading books and other printed material:


 40%

Watching television:


 27%

Surfing the Internet:


 33%

 

In general, which medium of information is most likely to be accurate?


Television news:


 14%

Radio news:


 14%

Printed newspapers:


 46%

Internet news sites:


 18%

Blogs and Internet bulletin boards:


 2%

Water cooler gossip:


 5%

 

What is the most reliable source of information on the Internet?


News sites run by newspapers:


 37%

News sites run by television stations:


 14%

News sites run by wire services:


 41%

News sites run by bloggers who still live in their parents' basements:


 4%

Wikis:


 4%

 

BONUS QUESTION:
If you could record one event on TiVo to remind yourself later of this time in your life, which would it most likely be?


The US Senate debate between Claire McCaskill and Jim Talent that will be televised Thursday, October 19:


 17%

"Victorian Death Practices and Mourning Customs" at the historic Chatillon-DeMenil House on Sunday, October 22:


 7%

The fourth game of the World Series at Busch Stadium on Wednesday, October 25:


 57%

David Robertson conducting the St. Louis Symphony at Powell Hall on Friday, October 27:


 20%

 

Note: Due to rounding, results for some questions may not total 100%.


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